Get to know the faces that are working hard behind the scenes to unleash your data’s potential.

This month for our Face Behind the Data profile series, we are pleased to introduce Michele Reis, Business Development and Marketing Manager at Katalyst Data Management – Brazil.

With more than a decade in the energy industry, Michele has built a career that moves from consulting and data organization to marketing and business development. Having joined Geopost (now part of Katalyst Data Management) in 2015, she now leads marketing and business development across Brazil, combining a deep understanding of Oil & Gas operations with a passion for building lasting customer relationships and helping companies manage one of their most valuable assets: their data.

Name: Michele Reis
Title: Business Development and Marketing Manager, Katalyst Data Management – Brazil

What is your educational and work experience background?

I hold a Bachelor’s degree in Business Administration, an MBA in Business Management, and a specialization in Digital Marketing. In 2015, I began my career in the Oil & Gas industry at Geogin, a company within the Geohub Group, which also included Geopost before its acquisition by Katalyst Data Management. I worked as a consultant specializing in Local Content management and data organization, including a three-year on-site assignment at BP Energy in Brazil. This experience gave me valuable insight into the energy industry’s operations, regulatory requirements, and data management needs.

In late 2018, I transitioned into Marketing and Business Development at Geopost, which later became part of Katalyst Data Management’s operations in Brazil. Today, I lead marketing and business development initiatives across Brazil, focusing on customer relationships, commercial strategy and market development.

I have been part of the company for 11 years, counting my years at Geopost both before and after its acquisition by Katalyst Data Management.

What are some of the highlights of your career?

One of the biggest milestones in my career was transitioning from consulting to Marketing and Business Development. It allowed me to see the business from a different perspective, work more closely with customers, participate in commercial negotiations, attend industry events, and help develop new opportunities.

Another memorable achievement was being part of the team working on the Petrobras tender. Winning such an important opportunity was incredibly rewarding because it demonstrated how dedication, teamwork, and persistence can turn a challenging process into a successful result.

Did you grow up wanting to be a data manager?

Not at all! Haha! Life simply took me in this direction. Over time, especially working at Katalyst, I realized how valuable effective data management is to companies. Data is one of the most important assets of any organization, and managing it properly is a common challenge for many large companies. It’s rewarding to be part of an industry that helps solve such an important problem.

How did you get here?

My career wasn’t built around one specific plan. It was shaped by different opportunities, challenges, and a willingness to learn and embrace change. I started in event production, moved into business administration and consulting, and eventually found my way into Marketing and Business Development within the Oil & Gas industry. Each experience gave me a different perspective and helped me develop skills that I still use today. I believe being open to new opportunities and never being afraid to start something new has been essential to my journey.

What are some big lessons learned and/or challenges faced along the way?

One of my biggest lessons has been understanding that professional growth often happens outside your comfort zone. Changing career paths, learning new skills, and taking on responsibilities in unfamiliar areas can be challenging, but they also create the greatest development opportunities. Working in an international company has also taught me the importance of communication, adaptability, teamwork, and understanding different cultures and perspectives. I’ve learned that success is rarely achieved alone. Building strong relationships, trusting your team, listening to customers, and being willing to learn from mistakes are all essential parts of the journey.

What advice do you have for people beginning their career?

Never stop learning, improving yourself, or believing in your potential. Building a successful career takes time, dedication, and persistence. There will be challenges and setbacks, but don’t give up. Also, invest in building a strong professional network. Meeting people, exchanging experiences, and maintaining genuine relationships can open doors to opportunities you may never have expected.

Are there any organizations or volunteer groups that you are passionate about?

I don’t have one specific organization, but I have a special appreciation for any initiative that helps people in need. Every year, my in-laws organize a social project in which they travel to underserved regions of Brazil to distribute food and clothing. I had the opportunity to join one of these trips, and I will never forget meeting an elderly woman who had gone almost a week without eating. When we handed her our donations, the joy on her face was incredibly moving. That experience reminded me that even small acts of kindness can make a significant difference. I believe everyone should find a little time to help others whenever possible.

What are some of your favorite things to do and/or places to visit outside of work?

I love riding my bicycle along Rio de Janeiro’s beautiful coastline, enjoying the ocean views and stopping for a refreshing coconut water. I also enjoy hiking, picnics, having breakfast at different restaurants with friends and family, and, of course, traveling. I’m a passionate Vasco da Gama fan and love going to the stadium to cheer on my team and enjoy the excitement of the matches. I love discovering new cultures, exploring different destinations, and experiencing the local cuisine wherever I travel. In my free time, I also enjoy making desserts and taking photographs of nature, capturing beautiful landscapes and little details along the way.